H&M “Conscious Collection”
For this campaign we took a look at the craft behind the brand’s Conscious Collection, highlighting materials such as ECONYL®, a regenerated fiber made from discarded fishing nets and other nylon waste left in the ocean.
Film Direction: Jason Evans
Talent: Christy Turlington, Giedre Dukauskaite, Aamito Lagum
Commissioned by MP Creative
H&M “Journey of a Dress”
For this season’s H&M film we showcased a dress made from Bionic–a recycled polyester innovated from plastic waste culled from shorelines.
Film Direction: Jason Evans
Commissioned by MP Creative